The Parrot Sanctuary Rebrand

Overview

This project is a comprehensive reflection on the improvement and evolution of the brand identity of an aviary non-profit organization, The Parrot Sanctuary. It provides a detailed analysis of the enhancements made to the previous brand strategy I conceptualized in 2021. The intention of revisiting this project was to exhibit my personal growth and development as a brand strategist. As a part of this process, a rebranding strategy has been devised and implemented, with the aim of showcasing the refinement and maturation of my past creative habits and techniques. The unchanging objective, both for the original strategy and the rebranding, is to establish a robust and compelling brand identity system for the brand.