Golden Rule Pet Nutrition

Overview

Golden Rule Pet Nutrition is a fictional pet food brand that signifies the importance of nurturing a healthy lifestyle and strengthening the bonds between pets and their owners. It is an inclusive brand that caters to diverse dietary needs of various pets. This project highlights the craft of developing a distinctive and innovative brand that stand out in the market and aims to blend realism with fresh concepts to create a unique identity for the brand. The goal is to hone our skills in creating impactful visuals that effectively convey the brand’s ethos.

Role

Brand Design

Deliverables

  • Brand Identity
  • Campaign Executions
  • Packaging Design
  • Stationary
Brand cover with official logo and pattern background.
Variation of brand logos.
Variations of the brand iconography.
Blue paper shopping bag on a dark blue background, "Golden Rule Pet Nutrition" logo in the middle, background contains a pattern vectors of yellow fish, wheat, carrot and slice of meat.
Three sets of cat treat packaging on a dark blue background, from left to right, the three packaging sets are yellow, dark blue, and light blue packaging.
Tent mockup for the brand's campaign.
Phone on a dark blue background, Instagram post with the captions "Golden Hearts Challenge" for Golden Rule Pet Nutrition.
Sidewalk mockup of the brand's campaign
Sidewalk mockup with a dog for the brand's campaign
Stationary mockup of the brand, containing a letterhead, envelope, and business card.
Laptop and phone on a dark blue background, Laptop has Twitter webpage profile and phone has Instagram profile for Golden Rule Pet Nutrition.
Laptop mockup of the brand's website.