Band-Aid Self Expression Campaign

Overview

Band-Aid, the trusted brand for simple injuries, has released a series of design-printed bandages to invite a new look. Despite this update, Band-Aids have yet to express their position as a daily necessity, especially for young adults who may not always recognize their importance during emergencies. Showcasing these aesthetically pleasing Band-Aids as a fashionable necessity is the strategy to make Band-Aids as an opportunity for self-expression, making them an indispensable part of everyday life.